Grow Your Business In a Competitive Marketplace With Search Engine Marketing
Search engine marketing, or SEM, is one of the most effective ways to grow your business in an
increasingly competitive marketplace. With millions of businesses out there all vying for the
same eyeballs, it’s never been more important to advertise online, and search engine marketing
is the most effective way to promote your products and grow your business.
In this guide, you’ll learn an overview of search engine marketing basics as well as some tips
and strategies for doing search engine marketing right.

Search Engine Marketing – An Overview
Search engine marketing is the practice of marketing a business using paid advertisements that
appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of
services such as Google and Bing might enter when looking for certain products or services,
which gives the advertiser the opportunity for their ads to appear alongside results for those
search queries.
These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are
small, text-based ads, whereas others, such as product listing ads (PLAs, also known as
Shopping ads) are more visual, product-based advertisements that allow consumers to see
important information at-a-glance, such as price and reviews.
Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put
their ads in front of motivated customers who are ready to buy at the precise moment they’re
ready to make a purchase. No other advertising medium can do this, which is why search
engine marketing is so effective and such an amazingly powerful way to grow your business.